Hallo, Artur. Can I congratulate you on your third Rockit? I still remember the furore after the first one at Radisson …

The seventh. The one you remember was already the fourth in a row, the largest conference at that time. There were three events at “Patria” before it, and two more after it. So, this is the seventh one. It was a little funny, but in the “even” years we organize Rockit at Radisson, and in the “odd” years at Tekwill. So this year, the 11th of October, at Tekwill.

Whom am I speaking with you for now? For which audience is this year's conference?

The audience of Rockit 2019 includes all those who are engaged in business promotion and in creative work. That is, business owners, marketers, advertisers and those who earn a living with creative ideas. I’d especially like to mention those who need to promote their brand outside the Moldovan market. “There” you can only act by breaking the template, with creative ideas, otherwise no budgets will be enough ...

“Sales funnels”, lead generation and setup of companies on social networks again?

Not a word about it. Firstly, there is enough talk about this besides Rockit, and secondly, by and large, carry out an advertising campaign by yourself on social networks and at every step and you’ll get enough tips on how to set up the campaign. Facebook is just happy to teach you this...

Then... Imagine that you have three post-it leaflets in your hands. You write three Rockit accents on them and “glue” them on the wall so that I can come in the office, read them and understand everything...

“How to plan a budget for influencers”, “Tear the audience, do your podcast” and “How not to burn out if you are a creative”.

Hm. I’ve got the point of the directions. The first is completely clear. Podcasts? I confess, I’ve missed them so far, I know that they are, but it’s not yet clear what is the use of them in promotion. Burnout? For me, this subject is super relevant. There are days when I write four interviews, and from ten to twelve a week. I definitely want to listen about burnout, more precisely, how to deal with it...

Let me add a little about all the three accents...

Influencers. Everyone already knows that they need work. But at Rockit talks will be focused not about influencers themselves, but about money and influencers. How to plan a budget, how much an influencer should cost, and how to calculate in money terms the benefits that it brought. The speaker is from Georgia, you know, Georgians are vested in money...

Podcasts. Yes, here, in Moldova, they are still very underestimated. But the rhythm of modern life is not dictated, but simply imposed. In the car, on a run, on a walk, even when you wash the dishes. You cannot watch the video, you cannot read, but listening is very convenient. May be the role of radio in modern advertising has declined, but podcasts simply tear the market in America. An American will speak at Rockit, a podcast producer, practitioner. By the way, on the second day he will conduct a separate workshop. You’ve been dealing with video production yourself. For Moldova, Dud or Pozner is expensive, the market will not be able to pay them. And the podcast ... Look, here’s a microphone for $ 150, you hook it on your phone and make your podcast. If I were you, I would definitely consider this niche, you have a lot of content during the interview...

Burnout. A problem for all people engaged in creative business. Work shall be done, but you are exhausted. You are blown away. Steam down. Rockit will have a separate presentation on this topic. Speaker from Germany.

You know, sometimes when there is not enough material, I begin to ask “side” questions. About life, about hobby, about world peace. But today I won’t. The gut feeling tells me that, at a minimum, podcasts and the fight against burnout are worth listening to. However, how much money the influencers should take for being smart and beautiful at the same time is also interesting. So, this is where we end.

Influencers.

Podcasts

Burnout.

Great party, cookies and productive ideas on Friday, the 11th of October at Tekwill.

Oh! I’ve forgot! Artur asked about three favourite podcasts:

The Tim Ferris Show

Akimbo, a podcast from Seth Godin

The GaryVee Audio Experience

Pavel Zingan