CEO of Publicis Moldova

Chișinău, Moldova

Professional Background

Eugen Boico has over 25 years of experience in marketing. He spent nine years at Orange Moldova, where one of his key achievements was leading the global rebranding of Voxtel into Orange Moldova.

In 2007, he founded and led his own marketing agency. Since 2008, he has been the head of Publicis Moldova — the local branch of the global Publicis Groupe.

Under his leadership, Publicis Moldova has become a leader in the Moldovan creative industry. Its clients include major banks, a leading telecom operator, top companies in the country, as well as ministries and government agencies.

Education

One of the most recent courses Boico completed was a leadership program in design at the Future London Academy — one of Europe’s most unconventional and practice-oriented schools of strategic thinking.

Interests

In addition to organizing some of the largest electronic music concerts in Moldova — including performances by global stars like Armin Van Buuren — Eugen also takes the stage himself as a DJ.